The e-commerce sector is booming, with global sales expected to surpass £5.7 trillion by 2025. Amid this growth, retailers face mounting pressure to deliver seamless, personalised experiences while optimising operations. AI tools for e-commerce have emerged as the backbone of this evolution, offering solutions that automate tasks, predict trends, and enhance decision-making. Whether you’re a small boutique or a multinational enterprise, integrating AI-powered tools into your workflow is no longer optional—it’s essential for survival.
In 2025, the landscape of AI tools for e-commerce is extensive, with over 50+ specialized tools highlighted across industry reports and expert reviews. Below is a curated list of 25 prominent AI tools widely recognized for enhancing customer experience, automating operations, and driving sales, along with their key applications and sources:
20 Best AI Tools for E-Commerce to Boost Your Online Store
1: Clerk.io
Clerk.io, established around 2015, is a leading AI-powered platform designed to enhance e-commerce performance through advanced AI tools for e-commerce, including personalised product recommendations, predictive search engines, and automated email marketing. The platform leverages proprietary ClerkCore™ technology to deliver real-time, cookieless personalisation, ensuring GDPR compliance and data security while prioritising user privacy through features like SOC 2 Type 2 certification and CCPA adherence . Trusted by over 3,000 online retailers globally, Clerk.io supports businesses in boosting conversion rates, average order values, and customer loyalty by analysing behavioural data and purchase history to generate tailored shopping experiences. With scalable pricing and a free tier accommodating up to 10,000 monthly active users, it offers a secure, user-friendly solution for e-commerce growth, seamlessly integrating with major platforms and eliminating reliance on cookies for personalised interactions .
2: ViSenze
ViSenze, established in 2012, is a pioneering AI-powered platform revolutionising e-commerce through advanced AI tools for e-commerce, offering multimodal search capabilities that blend text, images, and natural language queries to enhance product discovery. Trusted by over 900 global brands, including H&M and Zalora, the platform processes over 1 billion visual search impressions monthly, enabling retailers to deliver personalised recommendations, automate product tagging via GenAI, and optimise customer journeys through actionable analytics . With GDPR-compliant data practices, end-to-end encryption, and secure AWS cloud infrastructure, ViSenze ensures robust privacy and security while handling large-scale catalogues and peak traffic seamlessly . Its integration-friendly solutions, such as APIs and SDKs, empower businesses to boost conversions by up to 6x and achieve 29x ROI, making it a cornerstone for modern, user-centric e-commerce experiences .
3: Boost.AI
Boost.AI, established in 2017, has emerged as a leading provider of AI-powered solutions tailored for e-commerce, specialising in enhancing customer experiences through advanced conversational AI and intelligent search functionalities. Trusted by over 14,000 businesses globally, Boost.AI’s tools, such as its Shopify-integrated AI Search & Discovery app, leverage hybrid AI models combining traditional natural language understanding (NLU) with cutting-edge generative AI to deliver hyper-personalised product recommendations, predictive bundling, and seamless 24/7 customer support. Users praise its intuitive interface and ability to reduce operational costs while improving conversion rates, with the app boasting a 4.8/5 rating from 2,009 reviews on Shopify for its reliability and responsive support. By automating tasks like inventory management and customer queries, Boost.AI empowers e-commerce brands to streamline workflows, boost average order value, and maintain consistent service quality, ensuring businesses stay competitive in dynamic markets. Its integration with platforms like Klaviyo further enhances email marketing efficiency, driving up to 20% higher engagement through data-driven insights.
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4: Pricer24
Pricer24, established by 2021 as inferred from client testimonials referencing over a year of collaboration , is an AI-driven competitive pricing intelligence platform designed to empower e-commerce businesses with real-time market analytics and dynamic pricing strategies. Specialising in sectors such as electronics, pharmaceuticals, and home goods, it automates competitor price tracking across online stores and marketplaces, offering 99.5% data accuracy, historical price trend analysis, and automated repricing rules to maintain profitability. While exact active user figures are undisclosed, its client base includes retailers and distributors leveraging features like B2B portal integrations, customisable dashboards, and actionable insights to optimise shelf share and pricing strategies, as evidenced by case studies like Ajax Systems’ enhanced retail presence . With a starting cost of $250/month and a top-tier Capterra rating of 5.0, Pricer24 positions itself as a scalable solution for businesses seeking data-driven decision-making in highly competitive markets.
5: Adobe Sensei
Adobe Sensei, launched in 2016 as Adobe’s AI and machine learning platform, revolutionises e-commerce by automating workflows, enhancing customer experiences, and driving sales through intelligent features like personalised recommendations, visual search, and predictive analytics. Integrated seamlessly with Adobe Commerce Cloud, it empowers businesses to optimise product discovery, streamline inventory management, and deliver tailored shopping journeys. While Adobe does not publicly disclose exact user figures, its tools are widely adopted by global retailers and brands, leveraging its AI capabilities to analyse data, predict trends, and automate marketing strategies. Renowned for its user-friendly interface and scalability, Adobe Sensei remains a trusted solution for e-commerce enterprises seeking to harness AI for competitive advantage, ensuring efficient operations and improved customer engagement across digital platforms.
6: Surfer SEO
Surfer SEO, launched in 2017, is a data-driven AI tool designed to enhance on-page SEO for e-commerce businesses by analysing top-performing content and generating actionable insights. Leveraging natural language processing (NLP), it optimises product descriptions, meta tags, and blog content to align with search intent, improving organic visibility. The platform integrates real-time SERP analysis, keyword density checks, and competitor benchmarking, empowering users to create search engine-friendly content effortlessly. With a global user base exceeding 30,000 active marketers and e-commerce professionals, Surfer SEO streamlines workflows through compatibility with tools like Google Docs and WordPress. Its user-friendly interface and data-backed recommendations make it indispensable for boosting rankings and driving targeted traffic in competitive e-commerce niches.
7: Algolia
Algolia, a pioneering AI-powered search and discovery platform tailored for e-commerce, was founded in 2012 to transform digital shopping experiences through intelligent, real-time solutions. Combining machine learning and natural language processing, Algolia empowers online retailers to deliver hyper-relevant search results, dynamic product recommendations and seamless navigation, enhancing customer engagement and driving conversions. Trusted by over 10,000 global businesses, including major brands like Lacoste and Stripe, the platform excels in speed, scalability and precision, making it a cornerstone for e-commerce optimisation. Continuously evolving with AI advancements, Algolia’s API-first design ensures effortless integration for developers while offering marketers user-friendly tools to refine search functionality, personalise shopping journeys and maximise revenue. Its focus on fast, adaptable solutions cements its role as a vital asset for modern online retail success.
8: Klaviyo
Klaviyo, a leading AI-powered CRM platform designed specifically for e-commerce brands, integrates advanced artificial intelligence tools to streamline personalised marketing, customer analytics, and campaign automation. Launched with a focus on transforming consumer data into actionable insights, Klaviyo’s AI suite includes predictive analytics for forecasting customer behaviour, generative AI for rapid content creation, and smart optimisation features like A/B testing and send-time personalisation, enabling businesses to enhance engagement and drive revenue. As of March 2025, Klaviyo serves over 169,000 active customers globally, including enterprises like The Hershey Company, leveraging its scalable tools to manage customer relationships efficiently. The platform prioritises security with annual SOC 2 and ISO 27001 audits, GDPR and CCPA compliance, and robust features like multi-factor authentication and encrypted data storage, ensuring safe handling of sensitive customer information. Trusted by businesses for its AI-driven efficiency and stringent data protection, Klaviyo remains a secure, user-friendly solution for e-commerce brands aiming to deliver hyper-personalised experiences at scale.
9: Nosto
Nosto, established in 2014, is a leading AI-powered commerce experience platform designed to enhance e-commerce personalisation, product discovery, and customer engagement through its proprietary experience.AI™ technology. By leveraging real-time behavioural data, predictive analytics, and machine learning, Nosto enables businesses to deliver tailored shopping experiences, dynamic product recommendations, and AI-optimised search functionality, driving increased conversion rates and average order values . Trusted by over 2,000 global brands, the platform integrates seamlessly with major e-commerce platforms like Shopify, Magento, and BigCommerce, offering tools for merchandising, user-generated content (UGC) curation, and A/B testing . Nosto prioritises data security and compliance, providing GDPR-aligned tools for data control, customer data removal, and secure API integrations, ensuring minimal risk by avoiding sensitive payment information collection . Its scalable, user-friendly interface and robust AI capabilities make it a secure, efficient choice for brands aiming to optimise online revenue while maintaining site performance and regulatory adherence.
10: Synthesia
Synthesia, launched in 2017, is a leading AI video generation tool that empowers e-commerce businesses to create professional-grade videos using lifelike digital avatars and multilingual voice synthesis, streamlining content production for marketing, training, and customer engagement. With over 230 customisable avatars and support for 140+ languages, it enables brands to produce scalable, localised video content without traditional production costs, appealing to global audiences and saving time—key for dynamic e-commerce environments . Trusted by tens of thousands of users, including Fortune 100 companies like Amazon, Synthesia combines ease of use with robust features like text-to-video automation and GDPR-compliant data security, though some users report occasional issues with content moderation and avatar realism . Its ethical framework prioritises consent and transparency, ensuring avatars are created with actor permissions and integrated safeguards against misuse, making it a secure choice for businesses aiming to enhance digital communication while maintaining brand integrity.
11: Jasper
Jasper, launched in 2021, is a purpose-built generative AI platform designed to streamline e-commerce marketing by enabling businesses to create SEO-optimised product descriptions, blog posts, and ad copy efficiently. Trusted by over 50,000 global businesses, including notable e-commerce brands like Ulta and Wayfair, Jasper leverages advanced algorithms and natural language processing to maintain brand consistency through features like Brand Voice and Style Guides, ensuring content aligns with specific tone and grammar rules . The platform’s AI Image Suite allows retailers to generate high-quality visuals at scale, reducing reliance on photographers, while its Surfer SEO integration enhances content visibility . With enterprise-grade security, including SOC2 compliance and adherence to EU AI regulations, Jasper prioritises data privacy and responsible usage, making it a safe choice for handling sensitive marketing assets . E-commerce teams report significant efficiency gains, such as an 88% reduction in writing costs and a 40% increase in traffic through faster, higher-quality content production . By combining scalability, brand governance, and robust security measures, Jasper has become a cornerstone AI tool for modern e-commerce marketing strategies.
12: GrammarlyGO
GrammarlyGO, launched in 2024 as part of Grammarly’s suite of AI-driven writing tools, is designed to enhance communication efficiency for e-commerce businesses by generating context-aware, error-free content such as product descriptions, marketing emails, and website copy . Leveraging generative AI, it adapts to a brand’s tone and style, offering real-time suggestions to improve clarity and engagement while integrating seamlessly with platforms like Shopify, Google Docs, and Microsoft Word . With over 30 million daily active users and trusted by 50,000 organisations globally, GrammarlyGO prioritises security, ensuring user data is never sold or used for third-party advertising, aligning with enterprise-grade privacy standards . Its SEO-optimised features help craft persuasive, audience-targeted content, streamlining workflows and reducing time spent on drafting, making it a safe and user-friendly solution for e-commerce teams aiming to maintain professionalism and brand consistency .
13: Enhencer
Enhencer, a prominent AI-driven advertising platform tailored for e-commerce businesses, emerged as a key player in 2024 with its specialised tools designed to optimise digital marketing strategies for Shopify and other online retailers . The platform streamlines campaign management through features like Facebook full-funnel automation, AI-generated creatives, and dynamic product recommendations, enhancing user engagement and return on ad spend . While exact active user figures are not publicly disclosed, Enhencer has demonstrated scalability, serving a diverse range of brands globally with flexible subscription models starting at $1,575 monthly for dedicated support . Safety is prioritised through secure integrations with established platforms like Shopify, adhering to industry-standard data protection protocols, though specific compliance certifications are not detailed in available sources. Its focus on real-time analytics, automated settings, and trend-aligned templates positions Enhencer as a user-friendly solution for merchants aiming to leverage AI for targeted advertising without requiring advanced technical expertise.
14: Vue.ai
Vue.ai, a leading AI platform tailored for e-commerce, empowers retailers to streamline operations and enhance customer experiences through advanced automation and personalisation. Launched as a transformative solution for modern retail challenges, Vue.ai offers tools like AI-driven product tagging, automated image moderation, and dynamic customer journey personalisation, enabling businesses to reduce manual efforts by up to 85% while boosting conversion rates by 40% . Trusted by global enterprises such as Diesel and Mercado Libre, the platform leverages machine learning and computer vision to deliver scalable solutions, including virtual try-ons and SEO-optimised product descriptions, ensuring seamless integration with existing systems . With enterprise-grade security protocols and compliance certifications, Vue.ai prioritises data safety, earning recognition as a strategic partner for 96% of its clients . Its proven efficacy in reducing bounce rates by 75% and enhancing catalogue accuracy to 97% positions it as a secure, reliable choice for retailers aiming to future-proof their digital strategies .
15: Intercom AI
Intercom AI, a pioneering AI-powered customer support solution tailored for e-commerce, was introduced in March 2023 with its flagship AI agent, Fin, designed to handle frontline inquiries seamlessly. Since its launch, Fin has resolved over 8.75 million customer queries, achieving an average resolution rate of 56%, significantly reducing response times and operational costs for businesses . Integrated into Intercom’s AI-first platform, Fin delivers 24/7 assistance across email, live chat, SMS, and social media, offering instant, accurate responses while maintaining brand tone and escalating complex issues to human agents when needed . Prioritising data security, Intercom employs robust measures including GDPR compliance, regional data hosting, and strict third-party protocols to ensure customer information is processed securely without retention or unauthorised access . Trusted by global e-commerce brands, Intercom AI enhances user experiences through scalable, efficient support, driving higher customer satisfaction and retention while adhering to stringent safety standards.
16: Chatfuel
Chatfuel, launched in 2015 as a Meta-partnered AI chatbot platform, has become a cornerstone for e-commerce businesses seeking AI-driven automation across WhatsApp, Instagram, and Facebook. With over 7 million clients globally since its inception, it leverages ChatGPT-powered agents to handle tasks like personalised product recommendations, abandoned cart recovery, and real-time customer support, directly integrating with e-commerce tools like Shopify and Stripe for seamless transactions . The platform prioritises security with GDPR compliance and secure data encryption, ensuring user interactions remain protected while optimising engagement through AI-driven analytics and targeted marketing campaigns . Its user-friendly interface enables businesses to deploy chatbots swiftly, driving sales conversion rates by up to 64% and reducing customer service response times by 76%, making it a trusted, scalable solution for modern e-commerce needs.
17: Triple Whale
Triple Whale, founded by Maxx Blank, AJ Orbach, and Ivan Chernykh, is a leading AI-powered analytics platform designed to streamline e-commerce operations by consolidating data from marketing, sales, and customer behaviour into a unified dashboard. Trusted by over 35,000 brands as of 2025, it leverages advanced AI tools for e-commerce such as predictive analytics, Moby AI agents for automated performance monitoring, and real-time insights to optimise advertising spend, forecast demand, and enhance decision-making. The platform integrates seamlessly with major e-commerce platforms like Shopify and Amazon, offering features like blended ROAS tracking, customer cohort analysis, and anomaly detection to drive profitability. Triple Whale prioritises data security through encrypted integrations and compliance with privacy standards, ensuring safe handling of sensitive business metrics. With pricing tiers starting at £1,030 annually (approx. $1,290) for growing businesses, it caters to brands seeking scalable, data-driven growth strategies in the competitive digital marketplace.
18: Plerdy
Plerdy, established as a leading provider of AI tools for e-commerce, specialises in enhancing user experience (UX) and conversion rate optimisation (CRO) through advanced analytics and AI-driven insights. Launched with a focus on empowering online businesses, Plerdy’s suite includes heatmap tracking, session recordings, SEO analysis, and AI-powered UX recommendations, enabling retailers to identify friction points and optimise web performance . Trusted by brands such as Dr. Leeds and FLOWYZE, Plerdy supports businesses in improving engagement and sales by translating raw data into actionable strategies, such as refining page layouts or tailoring marketing campaigns . Its AI UX Assistant, introduced in 2023, offers automated, data-backed suggestions to boost usability and conversion rates, seamlessly integrating with platforms like Shopify without compromising site speed . While exact user figures are undisclosed, its adoption by mid-sized and large enterprises underscores its reliability and effectiveness. Plerdy prioritises security with regular updates and compliance measures, ensuring safe data handling for e-commerce businesses aiming to stay competitive in 2025 . Ideal for retailers seeking to leverage AI tools for e-commerce, Plerdy combines intuitive analytics with scalable solutions, making it a trusted choice for driving growth and customer satisfaction.
19: MarketMuse
MarketMuse, founded in 2013, is a pioneering AI-powered content strategy and optimisation platform designed to enhance e-commerce content marketing efforts by leveraging advanced natural language processing and machine learning . As one of the leading AI tools for e-commerce, it streamlines content creation by analysing competitors, identifying gaps in topic coverage, and generating data-driven recommendations to improve search engine rankings and organic traffic . The platform automates content audits, provides personalised difficulty metrics, and crafts detailed content briefs, enabling businesses to produce authoritative, SEO-optimised content efficiently . Trusted by mid-sized teams to enterprise-level companies, MarketMuse is widely adopted for its ability to integrate actionable insights with user-friendly workflows, though exact active user figures are proprietary . Security-wise, it employs robust data protection measures, ensuring safe handling of sensitive business information while adhering to privacy guidelines, making it a reliable choice for e-commerce brands aiming to scale content sustainably.
20: Wisepops
